MRA logo

Welcome

Check out Dr. Media's blog, a wry commentary on the ever-changing drama of the entertainment/ media/ marketing/ advertising/globalization adventure.

Sanford Rosenberg cropped pics 008 314x209 3Media Research Associates, Inc., founded by Dr. Sanford Rosenberg, offers state-of-the-art consulting, evaluation and research services, employing current insights from Media Psychology. Our methods of in-depth analysis provide the foundation for making decisions that are crucial to production, development, marketing, branding and investment. Our knowledge-based research system and expertise enables us to provide our clients a thorough assessment of any media project's ability to tell its story and emotionally engage an audience.

Social Media Research

The way in which people create meaning and communicate on the Internet can be understood in the same way that individuals create personal mythologies for themselves.

The natural five-stage sequence around which the tasks and activities of the personal mythology model are organized can be easily summarized and applied to myth-making on the web.

1. Identify guiding myth

2. Generate alternative myths and find counter myth

3. Experience of mythic opposition/ thesis-antithesis

4. Emergence of new central myth

5. New mythos and reconciliation

Read more...

Contact us regarding Social Media Research services.

Coming soon-- Transmedia Storytelling

Media Research Associates provides the following services:

 

The message is: "If you don't look inward, you will be left out."

-Jeremy Kagan, Filmmaker, director, educator at the Bioneers New-Tech Media Panel, Pioneer Conference, Marin County Fairgrounds, October 18, 2009

Here is a brief interview I did at the SES conference in San Francisco last year talking about the importance of social media, personalization or personal mythology and new forms of storytelling. The interview stars at 1:23. I hope to make it to this year's conference.

)

 

 

MRA's Media Coaching Services

Digital media financing, production and distribution has been changed forever. These revolutionary changes impact all aspects of any type of media project in all media markets. These changes have and will change all aspects of every media-related business -- all the way from concept to final sale.

Media Business Coaching Services
  • Management Consulting and Executive Coaching
  • Strategic Planning
  • Creative Development
  • Business Development
  • Market Research and Evaluation
  • Marketing and Distribution
Digital media financing, production and distribution has been changed forever. These revolutionary changes impact all aspects of any type of media project in all media markets. These changes have and will change all aspects of every media-related business-- all the way from concept to final sale.

Read more: MRA's Media Coaching Services

Media Projects

Media Research Associates has several transmedia projects in development, including films, games, apps (iPad, iPhone, all platforms), and television shows.  Click on Media Projects to learn more about what's coming up and what projects we have worked on.

Read more ...Media Projects