Hi gang, this gets interesting not do much for the fact that video becomes primary, it all ready is, buy what is being watched.
Is this mostly people sharing with their friends– probably — so how many eyeballs will watch scripted entertainment.
All the free YouTube use does is give google more ways to sell targeted ads.
Facebook as well, targeted ads.
Even better in structured data.
Personalization is key.
It’s all a matter of taste, matching, recommendation and discovery .

CES: YouTube Predicts 90% of Online Traffic Will Be Video by 2012 – IGN