Hi Gang, So now we get some real feedback from the BIZ re: twitterness and capturing eyeballs, answer, if you are a star people follow if not, screaming into the wind. Gee, what else is new??
How to tell your story and rise above the noise, thats the ticket. 140 characters works if your name or cause is recognizable, otherwise, need to build buzz elsewhere. Dr.Media says,back to Madison avenue!!
Bizzers ponder power of Twitter
Microblog success range from jokes to causes
By LISA ENGELBREKTSON
http://bit.ly/d8xc7y
Bizzers ponder power of Twitter
Microblog success range from jokes to causes
By LISA ENGELBREKTSON
Twitter has been a boon for media-savvy celebs, giving them the ability to quickly and cheaply bond with their fans.
But the microblogging site has proved problematic for media companies.
Twitter seems to work as a “one-to-many,” sometimes with the “many” talking back, but when it becomes “many-to-many” — that is, when it’s a company with no identifiable face or personality sending out messages — Twitter seems to fizzle.
