Schamus vision of Narrative seeing so elegantly articulated here, is a concept that goes far beyond film.
This attitude and approach can be applied to ones company, website, indeed ones life .
I call this storification, he calls it narrative seeing. It is the process of organizing information in a coherent structured holistic way with the intent of telling an emotionally engaging story.
The degree of storification is directly proportionate to the level of understanding of the listener/viewer/experiencer.
The storification process combines personal mythology and social mythology in creating a unique and original story.
See my website for further info.

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