Hi Gang
Check this out, it’s ultimately about who gets the cash and behind that is how do the creatives do , you know writers, directors, actors, producers.
Remember how there used to never be backend, now you can count on it.

Location:http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/05/premium-vod-fight-between-studios-and-theaters-gets-nasty.html