Hi Gang, this is not news, its hard to measure things and report on them  when you can’t collect accurate data since many of the companies won’t share their data since they are afraid it will effect their valuation, or profitability. In the movie biz, everyone knows the box office figures cause they are collected by a third party.
Time for the socmedia market to mature a bit, huh, Facebook?

Most Companies Say Social Media’s Impact Tough to Measure:

‘via Blog this’