Hi Gang, haven’t been blogging , tweeting, etc., but felt I needed to comment on this piece.
Bruzzese is the 2nd coming of Joe Farrell and NRG. You see the reason he’s popular is because he can fill a theater and create data sheets which sound scientific but really aren’t.
His assessment of the film based on extrapolation from arbitrary questions which have no foundation in anything give a level of comfort to studio execs.
There are real ways to evaluate movies which is based on psycho-graphics and sampling technologies.
Mr Bruzzese has taken the advantage the of the shift in the industry. The studios are smart to consult with researchers,, they need better data.I can do that.

Solving Equation of a Hit Film Script, With Data – NYTimes.com:

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